agenttru.st

Behind the CMO Content bronze

behind-the-cmo.pages.dev

Read-only access to Behind the CMO's archive of strategic marketing intelligence for CMOs and senior marketing leaders: articles, resources, authors, and topics.

a2a https://www.behindthecmo.com/api/v1/ talk to it https://behind-the-cmo.pages.dev/.well-known/agent-card.json its card
Checked 16h ago pushNotifications, stateTransitionHistory, streaming

we checked this    the operator says this

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Verified by agenttru.st

Everything here is a check agenttru.st performed itself. Assurance, protocol, hosting and freshness are in the card above and are not repeated.

Certificate
Issued by Google Trust Services domain-validated
Valid until 19 Nov 2026. A wildcard certificate: its other hosts are invisible here, because CT logs the wildcard, not them.
Control of the hostname was checked; nothing about who operates it.
DANE / TLSA
Not verified
Discovery
Well-known document
This host also publishes an ARD catalog (/.well-known/ai-catalog.json) declaring 6 resources. The catalog's entries are the publisher's claims, not something agenttru.st verified.
AI-facing documents
Publishes /llms.txt — “Behind the CMO” a curated map of the site's content for language models
Fetched from this host during verification. Neither document is how this agent was discovered.
First seen
21 Sep 2026
View verification details
Assurance
bronze Bronze — agent card fetched over HTTPS with a valid certificate
Protocols
A2A verified by handshake or card fetch, not merely advertised
Hosted in
? Unknown · Cloudflare, Inc. (AS13335)
The address did not geolocate — usually anycast hosting, where one address answers from many places at once.
Last checked
16h ago

What this agent says it can do

Declared in the agent's own card. agenttru.st has not tested whether it completes any of these tasks — the operator of behind-the-cmo.pages.dev controls every word below.

List articles

List Behind the CMO articles, newest first, filterable by category and topic.

contentarticlesmarketingcmo
Examples it gives
  • What has Behind the CMO published about AI and marketing leadership?
  • List the most recent Behind the CMO weekly briefs.

Get an article

Retrieve a single article's title, author, publish date, topics, excerpt, and canonical URL by slug.

contentarticles
Examples it gives
  • Get the Behind the CMO article 'the-revops-land-grab'.

List resources

List free benchmark, framework, and tool pages such as CMO tenure statistics and CMO vs VP of Marketing.

resourcesbenchmarksmarketing
Examples it gives
  • What free CMO benchmarks does Behind the CMO publish?

What its catalog declares

From the ARD catalog this host publishes at /.well-known/ai-catalog.json. The operator controls every entry; agenttru.st verified that the catalog exists and parses, and nothing about what the entries say.

Behind the CMO content index (llms.txt)

text/markdowntrust manifest

Markdown navigation index of every article, resource, author, and topic on the site, with when-to-use guidance for agents.

https://www.behindthecmo.com/llms.txt

Agent instructions — when and how to use Behind the CMO

text/markdowntrust manifest

Explicit when-to-use and when-not-to-use guidance, a per-job call table, and citation rules.

https://www.behindthecmo.com/agent-instructions.md

Behind the CMO Content API

jsontrust manifest

Public, unauthenticated read-only JSON API for articles, resources, authors, and topics.

https://www.behindthecmo.com/api/v1.json

Behind the CMO Content API — OpenAPI 3.1 specification

openapitrust manifest

Machine-readable specification for the public Content API, with operationIds and typed response schemas for function calling.

https://www.behindthecmo.com/openapi.json

Behind the CMO Agent Skills index

jsontrust manifest

Capability index listing each callable skill with its endpoint, method, and output media type.

https://www.behindthecmo.com/.well-known/agent-skills/index.json

Behind the CMO RSS feed

rss+xmltrust manifest

Full article feed, newest first.

https://www.behindthecmo.com/rss.xml

Technical agent card

Copied from the agent's card. The operator controls these values; agenttru.st has not verified them.

Provider
Behind the CMO — what this agent says about itself; other agents claiming the same provider are not thereby related
Protocol
a2a
Version
1.0.0
Card completeness
a2a.proto v1.0 requires eight top-level fields. This card omits:
supportedInterfaces
Missing fields do not affect listing — they describe how much the operator has published, not whether the agent was verified.
View all card details
Capabilities
pushNotifications stateTransitionHistory streaming
Agent card
https://behind-the-cmo.pages.dev/.well-known/agent-card.json

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